Sustainability approach

We’ve worked consistently to integrate corporate responsibility and sustainability across every aspect of our business.

Corporate responsibility is a crucial part of Coca‑Cola HBC’s culture. Coca‑Cola HBC has been named Industry Leader – the top-performing company in the beverage sector – and awarded a Gold Class distinction in RobecoSAM’s annual Corporate Sustainability Assessment.

It is recognition of our excellent sustainability performance, as well as of our long-term commitment to and leadership in sustainability.

Our business strategy is built on the fundamental principle of creating and sharing value with all of our stakeholders: consumers, customers, communities, employees and shareholders. This defines how we run our business, carry out our activities and develop our relationships.

We work with our stakeholders to identify the material issues to our business. Our sustainability commitments come from linking our material issues to our strategic priorities.

The three strategic objectives at the core of Coca‑Cola HBC’s sustainability approach are:

  • Promoting health & wellness
  • Minimising our environmental impact
  • Giving back to our communities
Health and wellness (aproach).jpg

Health & wellness

We promote health & wellness through:

  • Using evidence-based science
  • Innovating
  • Offering choice
  • Informing with transparency
  • Marketing responsibly
  • Encouraging active and healthy living

More about health & wellness



We minimise our environmental impact in the whole value chain through implementing, where appropriate, specific targets to:

  • Reduce our water, energy usage and produced waste
  • Drastically decrease our Green House Gas (GHG) emissions
  • Improve packaging, increase recovery and recycling, decrease waste to landfill
  • Source sustainably

More about environment


čišćenje snega


We’re giving back to our communities by:

  • Creating a positive socio-economic impact where we do business
  • Supporting community water and environment stewardship programs
  • Implementing internship programs and partnering with educational institutions to address youth employment
  • Partnering with international societies to provide emergency relief across our footprint
  • Emergency relief support during floods

More about communities


Ultimately, our sustainability approach is translated into specific commitments that we aim to reach by 2020 or earlier.

To build trust with our communities, at Coca‑Cola HBC we recognise the importance of a comprehensive governance framework that reduces risk across the value chain. Where appropriate, this makes use of the benefits of being part of the Coca‑Cola system.

We are committed to strong corporate governance and leadership, as well as transparency in our disclosures. We regularly report on our progress against our ambitious strategies and long-term targets.